There’s no magic formula to marketing your ecommerce app. In our experience, any brand with loyal customers will be able to get downloads and sales once their app is launched.
Firstly though, you do need to tell customers that your app exists. Here are five easy ways to do that and get those all-important downloads.
- Put an Apple banner on your mobile website:
This is the Apple (and Google) approved way to tell customers browsing on their phones that you have a mobile app.
It’s done with a simple bit of code which your developer can give you, and results in
a banner popping up whenever somebody on an iPhone is browsing your mobile site.
You just set it and forget it. See an example from our clients Hudson Shoes below.
- Add a download button to your desktop site homepage:
You can grab a button from Apple that links to the App Store, add it into a banner like our client Keungzai (see below) or put a link at the bottom of your web template.
Just make sure it’s accessible from the homepage so that customers know that you have an app.
- A launch email and/or reminder on your regular email template:
Send customers a launch email when your app comes out (even if it’s just a mention in a regularly scheduled newsletter), but also consider adding it as a permanent feature in your email template. There’s an example from Dorothy Perkins below – they use a small phone icon linking to their app in every email they send out.
- Social media mentions:
This is an easy way to tell your fans that your app has been launched.
We recommend using a screenshot of your app – you can Tweet it, add it to your Facebook page, put it on Pinterest and Instagram, or use on any of your other social media platforms. You could also write a blog post and share that as a link on social platforms.
- Push notifications:
Once your app is launched, don’t let people forget about it! Send them a message via
your app – it works. Below you can see a spike in sales resulting from a push
notification that one of our clients sent. Don’t spam people though – we recommend
no more than one push notification a week, and keep it relevant and interesting. Have a
look at our blog post for more help and advice.