Your email marketing lists contain your most loyal and engaged customers. And email is rapidly becoming mobile. Stats from Knotice at the end of 2012 found that 41% of all emails were opened on mobile devices, with 29% opened on smartphones and 12% on tablets. This makes email the perfect place to market your app, and you should tie in email marketing with the rest of
your app promotion.
A stand-alone email is a good idea on launch:
Include some beautiful screenshots of your app and talk about the benefits of being able to shop and browse for products wherever you are.
Promote your app using your regular e-newsletters:
As well as mentioning your app when you launch, add a link to your app in the footer of your regular email campaigns.
Keep talking about the app:
If you add a new feature to the app, make it a feature in your regular e-newsletter. You could also set up your email marketing programme so that everyone who opens the email on a specific device gets special content about downloading the app.
Here’s a good example from Dorothy Perkins of how to remind customers that they
can shop on mobile. See the little phone icon on the top right?
Deeplinking to App or App/Play Store:
Linking directly to the app is also a great way of driving revenue through the app, along with getting more installs. Follow our deep link guide for further details: Creating Deep Links